Webster’s definition of personality – 1: The set of emotional qualities, ways of behaving, etc., that makes a person different from other people. 2: Attractive qualities (such as energy, friendliness and humor) that make a person interesting or pleasant to be with.
Excuse me for defining simple words again, I like to dig deep into words meanings. Soul – 1: the immaterial essence, animating principle, or actuating cause of an individual life. 2: A person’s total self 3: an active or essential part 4: The quality that arouses emotion and sentiment.
Well, since a product isn’t a person it can’t have a personality, so shall we call it productality? Kind of hate this word- let’s just use personality.
I believe a product does have a personality. Products create emotional connections with its users and the people seeking our products need to feel that emotional connection for a sale to occur. To make this connection we need to communicate about our products with energy, friendliness and humor to make a memorable lasting connection.
Each product, depending on its function and the audience of its user, dictates the product’s core traits. For example, a garden product has much different core trait than an adult novelty toy. You probably wouldn’t market these two products in the same manner unless you were not only outside of the box, but miles outside of the box!
I view secondary traits of a product like the development of a person’s personality, being influenced by outside forces. The outside forces of a product being the injection of our team’s joint personality. Now, this is the real important part of your products’ success or obscurity. Your team’s collective personalities need to be able to connect with a large swath of people in your target audience. The wider the net your product touches the wider or worldlier your team’s collective personalities must be.
My past marketing efforts to promote my products definitely came from our team’s joint personality, soul and emotions of what we felt our products delivered to our customers. This unforced evolution developed our brand.
So, yes Virginia…products do have a soul & personality! To learn more about developing your products and your product personality contact Bee Green. Just give us a call at (844)462-3347 or drop us a note here.